Privacy Policy
Last updated: 25/10/2026
This policy explains how Wine Tours Cape Town Pty Ltd (registration number 2016/484685/07), "we", handles personal information collected through this website. We are the responsible party under South Africa's Protection of Personal Information Act (POPIA) and the controller under the UK and EU GDPR. Questions go to our Information Officer at bookings@winetourscapetown.com.
What we collect
- Booking enquiries: your name, email address, phone number, preferred tour and date, group size, vehicle and accommodation details, your message, and the page you enquired from.
- WhatsApp chats: when you start a chat from this site we log a reference code, the operator and tour you chose, the page and the time. WhatsApp doesn't share your number or messages with this site.
- Analytics (only if you accept): Google Analytics records pages visited, device and browser type, approximate location and a random identifier stored in a cookie.
- Technical data: our hosting provider processes IP addresses and request logs to deliver and secure the site.
We don't require an account to use this site, and we don't collect any payment card details directly. Secure payment links, when used, are handled by our payment provider.
Why we use it
- To reply to your enquiry, quote, book and run your tour, and send confirmations and itineraries. This is needed to take the steps you ask for before and under a booking.
- To keep a record of WhatsApp enquiries and keep the site secure, which is in our legitimate interests.
- To understand how the site is used, only with your consent.
- To publish feedback you choose to share, only ever with a first name or initials (see our feedback page).
Who we share it with
We never sell or rent your personal information. We share it only with:
- The tour operator running your tour: Go Cape Tours, African Story Tours or AfriVista Tours, so they can deliver it.
- Service providers who process it for us: Resend (sending enquiry emails), Google (email, spreadsheets and, if you accept, analytics) and Vercel (website hosting).
- Authorities, where the law requires it.
Some of these providers store data outside South Africa, including in the United States. Where they do, we rely on their contractual and legal safeguards for international transfers, as POPIA and the GDPR require.
How long we keep it
- Enquiries that don't become bookings: up to 2 years after our last contact.
- Booking records: 5 years, to meet tax and accounting obligations.
- WhatsApp chat log: contains no personal information and is kept for reporting.
- Analytics data: 14 months in Google Analytics.
Third-party links
This site links out to services like Google (for reviews), Instagram, Facebook and WhatsApp. Once you follow those links, their own privacy policies apply.
Your rights
You can ask us what information we hold about you, and ask us to correct or delete it, object to how we use it, or withdraw your consent to analytics. Email bookings@winetourscapetown.com and we'll respond within one month.
If you're unhappy with how we've handled your information, you can complain to the Information Regulator (South Africa), or if you're in the UK, the Information Commissioner's Office, or your local data protection authority in the EU.
This policy may be updated from time to time; the version on this page is always the current one. See also our Terms & Conditions.

